Email marketing has become a worldwide
tool for many companies ranging from the small, medium
industries (SMI) to the larger multinational corporations
(MNC) when it comes to advertising their products online.
As time goes by and the needs of these companies become
more sophisticated, the traditional way of renting a
database from a third party to send emails has become
second priority.
The fact that database rental is not as effective comes
to light when studies made by Forrester Research Inc.
showed that the response rates from the email recipients
were low because they had no previous relationships with
the company that sent the email.
The obvious solution to this problem is for the companies
to use their own database for their email marketing campaigns
since they already have a relationship with the customers/recipients.
The new mode of email marketing services, which is known
as list management is fast becoming a fashionable trend
for companies across the globe due to its higher Return
of Investments (ROI) and response rates.
However, aside from the high start-up cost for the infrastructure,
List Management does face quite a number of other problems
such as the responsiveness, flexibility and the management
of different types of campaigns.
A solution to these problems is Inter ECM, a solution
which was developed by a local/Malaysian company; NetInfinium
Corporation Sdn. Bhd.
Fully compatible with Microsoft Windows NT/2000/2003/XP,
Microsoft Word and expected for released in 2nd Quarter
of 2005, Inter ECM is capable of sending out high speed
and high volume of emails with almost no start up cost
on their clients’ part. The Inter ECM is easy to
use, adaptable in many situations, accessible from any
location that has internet connection and can easily
manage many different types of email marketing campaigns
from viral campaigns to branding campaigns or lead generation
campaigns.
Aside from that this tool can also track down the responses
of recipients to make it easier for companies to strategise
for the future, and automate the handling of unsubscribing
and blacklisting of members. It also allows clients to
carry out targeted email campaigns.
When a product sounds too good to be true the catch
could be its expensive price, but this is not the case
with Inter ECM as it has a very flexible pay per use
system. The users only pay when they use. Clients do
not have to invest in high cost machines, purchase software
license, etc, thus saving the company a lot of money.
Mr. Edwin Tay, the CEO of NetInfinium Corporation Sdn.
Bhd. hopes that the services of Inter ECM will enable
clients to carry out a hassle free email marketing campaign
and that the service will cater and satisfy all their
needs when it comes to interactive and professional email
marketing campaigns.
To sum it up; this labour of love by NetInfinium is
the answer that many companies are looking for when it
comes to carrying out email campaigns: affordable, user
friendly and reliable.
About NetInfinium Corporation Sdn. Bhd.
NetInfinium Corporation Sdn. Bhd. is an MSC status company
that specializes in email solutions among other solutions
and services. It was also awarded the Multimedia Grant
Scheme by the Multimedia Development Corporation to conduct
further research and development activities in the field
of secure and encrypted email based technologies.
To find out more about Inter ECM please contact:
Mr. Edwin Tay,
NetInfinium Corporation Sdn. Bhd.
70B, Jln SS21/39, Damansara Utama,
47400 Petaling Jaya,
Selangor, Malaysia.
Tel : +603 7722 3869
Fax : +603-7722 3871
E-mail : edwin@netinfinium.com
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